Sitting down and trying to think about what to write for my first blog…and my cat jumps up to get attention. My attention is inevitably drawn from working to petting. My mind wonders and I start thinking about this strange habit that he does to get my attention (usually done in the middle of the night to wake me up). He stands at the bedroom door and scratches on it. If I forget to feed him at night, he is scratching between 11:00-11:30 pm to tell me to get up and put some food in his bowl. Lately, he has decided between 4:00-5:00 am he wants to get a drink of fresh water…so you better get up and turn on the sink for me or I’ll just keep this scratching going. It’s his way to communicate with me. We all communicate, be it verbal, body language or hand gestures (good and bad). When you own a business, how do you communicate with your clients? The first thing that comes to mind is a corporate identity or logo. What is a logo? The dictionary says: a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.
What Does a Logo Do for Your Company?
This is the first impression of your company. This first impression requires serious thought and attention. The logo must identify your brand, what your company does and increase customer recognition. Your logo should also be memorable, original, stand out and be easy to read.
Don’t make the mistake of being without a logo or treating it as an after thought. Think of the Nike swish logo…you know what company it is without any words associated.
There are many things to think about when looking into a logo design for your company. Professionalism and a simple design is an important first consideration. Will your ideal logo be identifiable or readable in all uses? Before committing on a logo consider these three important details:
• See it in black and white, how does it look? Does it loose impact and legibility in only black and white? Ask a friend what they think if you are unsure.
• See the logo reduced, about 1″ in size, like how it would look on a business card. Your lovely logo at 4″ can look cluttered and confusing on your business card.
• Keep it simple. The more detail on your logo, the more the logo will clutter up when reduced or only in black in white – Loosing your impact, readability and professional image.
Put it in the hands of a professional designer. Personally do many hours of research, brainstorming and designing to come up with up to 5-10 versions of a logo for a client. The amount of logo options I create is based on how certain people are with what they want. I have had clients that have no idea what they want, they just want it red. In that instance, I supply more design options, some that are more modern, some more classical and some that might be a little wild, but still be fitting for the industry. You never know what they will end of loving.
The final logo is something that will represent your company for years to come and with the right guidance, something that you will be proud to show off.